Content audit report
A structured review of your existing URLs — traffic, backlinks, conversion data, and topical authority score — so we know what to keep, update, consolidate, or retire before we plan anything new.
Service · Editorial Strategy
Is your content mapped to a revenue outcome?
Astrorterra's editorial strategy service builds a 90-day content roadmap anchored to your actual business goals — not just keyword volumes.
Strategy is the difference between content that ranks and content that earns
Publishing without a strategy is one of the most common ways content budgets disappear without a trace. You get traffic that doesn't convert, articles that target the wrong audience, and a calendar that looks busy but produces little commercial value. Astrorterra's editorial strategy engagement starts with a full audit of your existing content assets, your audience personas, and your competitors' gap map. We then build a 90-day editorial roadmap that assigns each content type a specific role in the buyer journey — awareness, consideration, or decision — and ties every piece to a measurable KPI. The output is a 12-page strategy document your team can act on immediately, not a deck that gathers dust.
What the editorial strategy engagement includes
Concrete deliverables, not recommendations you have to interpret.
Audience persona matrix
Three to five validated buyer personas built from your CRM data and market interviews, each with documented pain points, preferred content formats, and preferred distribution channels.
90-day content roadmap
A week-by-week editorial calendar with assigned content types, target keywords, responsible team members, and estimated production hours — ready to drop into your project management tool.
KPI framework
A measurement plan that maps each content type to a business metric — lead generation, demo bookings, churn reduction — so every piece of content has a clear definition of success.
How the strategy engagement works
The engagement runs over three weeks. Week one is discovery: we interview your leadership, marketing, and sales teams, pull your analytics, and map your competitive landscape. Week two is synthesis: we draft the persona matrix and gap analysis, then pressure-test it with your team in a two-hour working session. Week three is delivery: you receive the 12-page strategy document, the 90-day calendar, and a 60-minute handover call where we walk through every recommendation. After delivery, we're available for two weeks of asynchronous Q&A at no extra cost. The strategy is yours to execute independently or to feed directly into an Astrorterra pipeline setup.
The editorial strategy Astrorterra delivered in February 2024 gave our content team a shared north star for the first time. Within six weeks of following the roadmap, our cost per qualified lead from organic search dropped from KSh 4,200 to KSh 2,800. That's real money back.
Samuel Ochieng, Marketing Director, Kisumu
Let's build a strategy your whole team can follow
Book a free scoping call — we'll tell you what an editorial strategy engagement would look like for your specific business in 30 minutes.
Book a scoping call